How Techno Began in Detroit — From Members of the Belleville Three

"In this conversation, members of the Belleville Three — Juan Atkins, Derrick May, and Kevin Saunderson’s pioneering collective — sit down alongside Detroit artist and designer Sheefy McFly to reflect on the origins of techno, its global impact, and the culture that shaped it.

Born in the early 1980s, the Belleville Three helped create a futuristic sound rooted in Detroit’s energy, blending electronic experimentation with funk, soul, and synth-pop. What began as a local movement would go on to influence music, art, and nightlife around the world — establishing Detroit as the birthplace of techno.

This discussion was recorded in connection with a limited retail capsule created to honor the Belleville Three while they’re still around making magic— recognizing their legacy, influence, and continued impact on Detroit culture. Designed in partnership with Sheefy McFly, the capsule pays tribute to the pioneers through fashion, storytelling, and shared history.

As part of this moment, members of the Belleville Three are making a rare appearance at the Detroit Pistons vs. Brooklyn Nets game on February 1, performing at halftime alongside the Pistons Jit Team as the organization celebrated 50 years of Jit, the Detroit-born dance style deeply connected to techno culture.

This isn’t nostalgia. It’s recognition.

A conversation about Detroit, innovation, and the artists who helped change music forever."